Ola and Ather are also included in the list
Dam of electric scooter , There has been a recent reduction in the FAME-2 subsidy provided by the Central Government. Since then, there were speculations that the prices of e-scooters may increase and their sales may also decrease. However, despite the reduction in subsidies, the sales of e-scooters have not shown any decline, rather they are experiencing a growth spurt. Also, despite the reduction in subsidies, companies are continuously reducing the prices of e-scooters. Currently, most of the good range e-scooters available in the market are priced at the same price as petrol scooters or in many cases even lower than them.
Ola reduced prices
Despite reduced subsidies, prices of e-scooters are coming down. Now let’s pay attention to Ola. Ola electric scooter can now be purchased at a starting price of Rs 79,999 lakh. The base variant of Ola’s S1X will be available at this price. Additionally, Ola has also launched a variant of the S1X with a 4kWh battery, which is priced at Rs 109,999. The prices of petrol scooters with 110 cc engine models also range between Rs 80 thousand to Rs 1 lakh.
Ather also reduced the price
We are talking about electric two-wheelers, and without the mention of aether energy, this topic remains incomplete. This company is counted among the first electric two-wheeler companies in the country. In the year 2023, two students of IIT Madras, Tarun Mehta and Swapnil Jain, started this company together. Even before Ola, Ather had announced a reduction in the prices of its e-scooter. In Delhi, the price of this scooter has come down to less than Rs 1 lakh after state subsidy.
what is strategy
Currently, electric scooter manufacturing companies are either cutting the prices of existing models or bringing new cheaper variants. The prices of Bajaj Chetak electric scooter have also reduced significantly and now it is up to Rs 1.15 lakh in many states. Earlier the price of this scooter was up to Rs 1.5 lakh. The company is also offering huge discounts on Hero MotoCorp’s electric scooter Vida.
These companies are also in the market
Currently, products from TVS, Bajaj, and Hero MotoCorp are available in the e-scooter market. Major two-wheeler brands like Honda, Yamaha, Suzuki are also ready to launch their products in the market. In such a situation, the dynamics in the e-scooter market will increase and a new price war may also begin.
Source Internet